Word: bernbach
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Dates: during 1960-1969
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...against smoking, though directed from Washington, has become a nationwide popular social cause. It has been joined by growing numbers of teachers, businessmen, movie and TV stars and sports heroes. A few television stations have voluntarily dropped cigarette advertising, and some ad agencies-including Ogilvy & Mather and Doyle Dane Bernbach-turn down cigarette business. Among the athletes, Skater Peggy Fleming, Quarterback Bart Starr and Outfielder Carl Yastrzemski star in American Cancer Society ads proclaiming "I don't smoke cigarettes." Doris Day and Lawrence Welk refuse to appear on TV programs sponsored by cigarette companies. Tony Curtis recently became head...
...Foote, Cone and Belding; Doyle Dane Bernbach; Grey; Ogilvy and Mather International; and Papert, Koenig, Lois...
...Manhattan's Doyle Dane Bernbach, which had been working on the Humphrey campaign since last May, the dartboard pitch had real impact. To the Humphrey people, it seemed more like subliminal sabotage. DDB dutifully went back to its storyboards, but not for long. Democratic Campaign Manager Larry O'Brien fired DDB, abruptly dumping the shop whose wry, whimsical ad techniques (Avis, Volkswagen) had worked so well for Lyndon Johnson in 1964. Humphrey's people called in Campaign Planners, a group formed largely of staffers from Lennen & Newell, the nation's 14th largest agency...
Keeping close watch on costs and profits, the big agencies have learned to roll with one of the biggest blows in advertising-the loss of clients. Doyle Dane Bernbach, one of the top ten, last year lost seven clients, including Broxodent Tooth Brushes, Ocean Spray Cranberries, Rheingold Beer and Warner Bros. At the same time, DDE picked up 14 new ones, including the Sylvania division of General Telephone & Electronics, Parker Pens and American Tourister Luggage. The net gain in billings was $10 million and DDB scarcely stopped to worry. Says Foote, Cone & Belding's Founder, Fairfax Cone...
...Walter Thompson; McCann-Erickson; Young & Rubicam; Batten, Barton, Durstine & Osborn; Ted Bates; Foote, Cone & Belding; Leo Burnett; Doyle Dane Bernbach; Grey Advertising; and Ogilvy & Mather, according to Advertising Age's ranking...