Word: bernbach
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...latest new, improved giant-size deal, which was unveiled last week, will join BBDO International, the sixth-largest U.S. agency, with Doyle Dane Bernbach Group (No. 12) and Needham Harper Worldwide (No. 16). Combining - annual billings of nearly $5 billion, the menage a trois is the biggest advertising group the world has ever seen--for now. Says BBDO Chairman Allen Rosenshine, who will head the new holding company, not yet named: "We are the biggest--but maybe only for ten minutes...
...with IBM's new system. Large business users complained last week that IBM has yet to offer a way to connect desktop personal computers with the bigger units used by insurance companies, banks and other service-industry giants. Said Carl Williams, manager of information systems at the Doyle Dane Bernbach advertising agency: "It's the mainframes that do the grunt work that runs the company. By leaving them out, IBM fails to address our requirements." Big Blue promises to deliver that kind of system, but declines to say exactly when...
Advertisers argue that the main reason ads are sexier these days can easily be determined by twirling a television dial, dropping by a local movie theater or checking the sales of X-rated video cassettes. Explains Roy Grace, vice chairman of the Doyle Dane Bernbach Group: "As a society, we're becoming more accepting of overt sexuality." In an era that has seen steamy prime-time soaps like Dallas and Dynasty become popular hits, and that nonchalantly accepts frank discussions of incest and bisexuality on Phil Donahue's show, erotic ads merely reflect the tone of the times. Says John...
...passed the mark set by Henry Ford's pioneering Model T. Small wonder. The bug was backed by what a panel of judges assembled by Advertising Age magazine last week called the best American ad campaign since World War II. Created by Doyle Dane Bernbach, VW's ads ran from...
Voice Mail. When advertising executives in Doyle Dane Bernbach's San Francisco office want to reach staffers traveling around the U.S. or Europe, they simply tap out a telephone number and leave a message in an electronic "voice mailbox," a kind of computerized answering service. Later the traveling employees can listen at their convenience. Says Executive Vice President Brice Schuller: "Most of us are usually on the go, so we just dump a message into a guy's phone mailbox and he can step into any phone booth...