Word: bernbach
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Keeping close watch on costs and profits, the big agencies have learned to roll with one of the biggest blows in advertising-the loss of clients. Doyle Dane Bernbach, one of the top ten, last year lost seven clients, including Broxodent Tooth Brushes, Ocean Spray Cranberries, Rheingold Beer and Warner Bros. At the same time, DDE picked up 14 new ones, including the Sylvania division of General Telephone & Electronics, Parker Pens and American Tourister Luggage. The net gain in billings was $10 million and DDB scarcely stopped to worry. Says Foote, Cone & Belding's Founder, Fairfax Cone...
...Walter Thompson; McCann-Erickson; Young & Rubicam; Batten, Barton, Durstine & Osborn; Ted Bates; Foote, Cone & Belding; Leo Burnett; Doyle Dane Bernbach; Grey Advertising; and Ogilvy & Mather, according to Advertising Age's ranking...
...from the 1950s, when the industry concentrated on "motivational research" and other client services, gave the actual ads secondary attention. The shift came as more and more companies set up marketing departments of their own and demanded that their agencies produce the appealing soft sell with which Doyle Dane Bernbach had done so much for such clients as Volkswagen and Avis. Today pioneering D.D.B. is looked upon as the patriarch of the new creatives; since 1958, it has increased its billings from $20 million to $228 million, and it still pays less than usual homage to marketing services. Why bother...
...Avis has changed its line. It has exported its popular "We try harder" campaign to Great Britain, has stopped its No. 2 talk at home. "We've reached a point where we are no longer the little second guy. We're big boys now," said William Bernbach, chairman of Doyle Dane Bernbach, which carries the over $6,000,000 Avis account. Now, D.D.B. has counted 47 bugs that plague car renters and pledged to do battle against them throughout 1968. The latest effort features such creatures as the flat-spare bug, the wobbly-mirror bug and the mirror...
...that he is the top director in TV commercials and earns about $300,000 a year, he is in the fortunate position of being able to turn down six job offers for every one he accepts. He deals only with those few agencies-Wells Rich Greene, Doyle Dane Bernbach and Carl Ally-that will allow him a free hand; in most instances, he is given an outline or "story board" and then "takes the commercial out of the commercial" by improvising freely...