Word: bernbach
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...colleges whose ads were inadequate, we enlisted advertising agencies that, on a voluntary basis, professionally recast the colleges' rough copy and graphics for greater impact. Creative services have already been contributed by nearly 35 agencies, some of them advertising giants, such as J. Walter Thompson, BBDO, Doyle Dane Bernbach and McCann-Erickson...
...Jersey and New England, the new beer is being pushed by a saturation advertising campaign that Rheingold estimates will expose most of the area's beer drinkers to Gablinger's advertising 60 times over a four-week period. The ads are the work of the Doyle Dane Bernbach agency, which has previously turned out copy ("We must be doing something right") for the company's Rheingold brand. For Gablinger's, Doyle Dane makes the point that a bottle of ordinary beer has a carbohydrate content equivalent to that of a slice of bread, but Gablinger...
...Ohio-born divorcee with two adopted daughters, Mary Wells was educated at Carnegie Tech, wrote copy for Macy's, McCann-Erickson and Doyle Dane Bernbach before joining Jack Tinker & Partners in 1964. There, she and her present partners, Richard Rich, 37, and Stewart Greene, 39, ran some notable successes up the flagpole. They were responsible for the whimsical ads ("No matter what shape your stomach's in . . .") that boosted Alka-Seltzer sales by $13.3 million. When Braniff International President Harding Lawrence came to Tinker in 1965, Wells thought up the idea of painting Braniff's jets...
...Tough with Avis. Hertz's punch has already received a response from Avis. As written by Doyle Dane Bernbach, the latest Avis ad reads in part: "They've come out with a get-tough-with-Avis campaign. Why?" Avis suggests that it is "because No. 1's share of the rent a car business is getting smaller," cites a drop from 56% to 50% in Hertz's share of the market in 26 key places since the original Avis campaign began. Another reason is that Ally, a fighter pilot in World War II and the Korean...
...names in eye-straining type, are sponsored by organizations that seem almost ritualistically to include the tag ad hoc in their titles, such as the Ad Hoc Committee of Veterans for Peace in Viet Nam. Many of them are prepared by advertising-agency volunteers, notably those from Doyle Dane Bernbach, who helped develop the disarmament ads sponsored by the National Committee for a Sane Nuclear Policy (SANE...