Word: berney
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Dates: during 2000-2009
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...Toronto has grown from its place as the most influential fall film festival to the most influential film festival, period, thanks to something rarer than its timing. Toronto boasts a festival oddity: "A semi-normal audience," says Picturehouse president Bob Berney, who is bringing The Orphanage, directed by Pan's Labyrinth director Guillermo del Toro's protégé, Juan Antonio Bayona. Unlike Cannes and, increasingly, Sundance, Toronto saves lots of tickets for civilians, who buy the majority of the more than 300,000 tickets each year. And though hotel and restaurant prices have risen in recent years...
...heard of, but civilian TIFFies are closer to regular audiences than, say, the scowling critics of Cannes or rude industry swag hogs of Sundance. Better yet, as far as movie distributors go, Torontonians seem predisposed to standing ovations, open weeping and laughter. It was the first two that tipped Berney off to the potential of Whale Rider when he attended Toronto for Newmarket in 2002. A movie about a 12-year-old Maori girl doesn't scream box-office gold, but after Toronto crowds leapt to their feet for the film, Newmarket bought it, and Whale Rider went...
...studio is always in the business of big," says Newmarket boss Bob Berney. "But Paramount can use all the divisions it owns to bolster one another." That's Paramount's other secret ingredient: cross-marketing. The networks feed ideas to the studio, which produces the movies, which are promoted on the networks. That puts the energy in synergy. "This is not to say that under my management Paramount is going to become the MTV Films studio," says Freston. "But they will play a big cornerstone in what Paramount is going...