Word: bernhard
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Dates: during 2010-2019
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...industrialists. To pay for his production, Santoro put the word out through Facebook and other social media sites, recruiting 50,000 people who paid €2.50 ($3.33) apiece. Corporate sponsors provided the Internet and satellite feeds. "The last time Santoro was off the air he was basically unplugged," says Bernhard Warner, director of Custom Communications, a London-based social media consultancy. "Now what his supporters are able to do using social media is start a movement and get his voice...