Word: bernoff
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Dates: during 2000-2009
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There are big motives to make deals, says Forrester Research analyst Josh Bernoff, namely, "fear and greed": fear of being flat-footed by new technology, as the music business was, and greed, because "all of these new distribution formats look like they have the potential to generate pretty significant revenues...
...Visionaries," says TV analyst Josh Bernoff of Forrester Research, "think about what is possible without thinking about what will actually make good business." Say you were descrying the future TV of 2000, 20 years ago. You might have predicted a remarkable, crisp, high-tech TV display. You might have called it, say, "HDTV." And you would have been right. Except HDTV is probably not in your living room. As with the De Lorean car, the mere existence of a $5,000 or $10,000 TV set isn't sufficient to persuade consumers to go into hock to get a sharper...