Word: bernsteining
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Dates: during 1980-1989
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...prestigious of the cultural cable services in the U.S., competing for a small if generally affluent audience of arts aficionados. CBS offered TV dramas featuring Sir Ralph Richardson and Peter O'Toole; a Swan Lake starring Ballerina Natalia Makarova; modern dance choreographed by Twyla Tharp; and Leonard Bernstein conducting Beethoven symphonies. Defining culture broadly, CBS also ran a probing nightly interview series, Signature, and a multi-episode look at modern history narrated by CBS Evening News Commentator Bill Moyers. More than 60% of the shows were produced by CBS, at costs ranging from $25,000 to a hefty...
...founded in Massachusetts in 1970 as a resolutely experimental school, students still design their own curriculums, take no exams and talk of changing the world. "I don't see myself as giving a body of knowledge or even 'a way of learning,' " says Physics Professor Herbert Bernstein, "but as involved in something beyond that-to help people find their own path and the fullness of who they...
...locked in a struggle for dominance of the entire market, while smaller regional and local brewers are getting trampled underfoot. In the past five decades, the ranks of American brewers have dwindled from 750 to a mere 45. Says Emanuel Goldman, a beer-industry analyst for the Sanford C. Bernstein & Co. investment firm of New York City: "The industry truly is in the final throes of consolidation...
...hops, a perennial vine of the mulberry family. Hops are used to give beer its distinctive and some times bitter flavor, and during the past ten years U.S. brewers have cut back by about 15% on the ingredient in nearly all their brands. Explains Leo Bernstein, vice president and director of laboratories for Schwarz Services International, a Connecticut consulting firm that works with breweries around the world: "Lighter beer was a marketing decision when American brewers wanted to enlarge the market by making a beer you could drink a lot of. With German beers, you can't drink...
Another reason for the striking similarity of U.S. beers is that brewers hire consultants like the Vienna-born Bernstein to ensure that their products taste the same wherever they are made. To help them, Bernstein's 101-year-old firm not only offers expert advice but provides a full-service line of beer-brewing aids that range from water-treatment salts to about 40 varieties of yeast...