Word: bernsteins
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Dates: during 2000-2009
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...Bellow and his business partner, David Bernstein, also an experienced publishing hand, are betting that these bite-sized books are the perfect way to capture the best voices of the blogosphere in an easy-to-read format. Says Bellow: "Pamphlets are the ideal form for the needs of the intelligent reader in our fast-paced, media-saturated, ADD culture." The average TNP pamphlet averages 40 to 80 pages. Small enough to cart around easily (4x6 inches), they run $4 apiece on TNP's website...
...natural form for the expression of ideas, especially those that are marginal, unpopular or against the grain of current moral taste." Not to mention that people increasingly don't have the desire to buy pricey, time-consuming books, a fact that has not escaped the notice of Bellow and Bernstein...
Nancy Reagan, wearing dark glasses and carrying a simple clutch purse, strolled to the front row on the arm of a steady Marine. Bob Woodward and Carl Bernstein, without whom this particular state funeral likely would not be occurring, walked down the aisle together. In addition to the usual sections for the Supreme Court and family friends, there was one for 100 Eagle Scouts, who served as ushers...
...Bernstein's advice for Taco Bell is to be aggressive and apologize for its poor communication. "They've already made one set of mistakes," he says. "They should come forward and say 'We haven't gotten out on the right foot, we should have had a person out front, our hearts go out to those who are ill.' If you've taken every step to prevent a crisis and to communicate it, the public is much more forgiving than...
...Neither Bernstein nor Fink knows the details of Taco Bell's current crisis. But Fink, who also oversaw crisis management for the Jack in the Box restaurant chain when its E. coli outbreak in 1993 sickened 600 and killed four children, predicts that Taco Bell's troubles are just beginning. "I can tell you right now there's going to be class action lawsuits, a lot of litigation involved, and health department investigations," Fink says. "It's going to go on for a period of years, and Taco Bell needs to be prepared for it. I don't know whether...