Word: berra
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...motor lodges and annual sales of $127 million-to let his son take over. Young Johnson went to Andover, Yale and Harvard Business School, got his education in the business by moving from counterman to candymaker and finally, five years ago, to president. "I feel rather like Yogi Berra," says Sports Fan Johnson. "He says sure he can be a manager, because he does know a bit about baseball." Young Johnson will concentrate on spreading the chain westward (it now has 70% of its stores east of the Mississippi) and increasing sales of its canned and frozen foods...
...publicity that the New York Yankees were looking for when they named Lawrence Peter Berra, 38, as their manager last October, they were certainly getting it. In fact, if Yogi gets much more publicity, worried one Yankee official in Florida last week, "he might become more of a personality than a manager"-J. Fred Muggs, perhaps. "My big problem as manager will be to see if I can manage," said Yogi with indisputable logic, and he wasted no time letting the proud Yankees know who was boss. Calling the team together in the clubhouse at Fort Lauderdale, he announced...
...just Berra's little joke, of course. "Oh, that Yogi," sighed one bemused Yankee. "He scared hell out of me," admitted Mickey Mantle. All the same, the Yankees were working harder than they had in years. With Outfielders Mantle and Roger Maris healthy once again, the Yankees were a far cry from the injury-ridden club that lost four straight games to the Los Angeles Dodgers in the 1963 World Series. But Yogi was taking no chances. "We had too many pulled muscles last year," he said, ordering ten minutes of rugged calisthenics every day. At practice sessions...
...week's end, with their grapefruit-league schedule well under way, the hustling Yankees had four wins in eight games, were showing only flashes of midseason form. Manager Berra was copping his first plea. "Just in case we lose a few and you guys want to know why," he grumped, "we ain't playing to win down here...
Suave in a dark business suit, Yogi signed his one-year contract, sweated through his first press conference ("Maybe I shoulda stayed a player"), and then raced home to Montclair, N.J., to report the day's big doings to his family. "You," asked Lawrence Peter Berra Jr., 13, "a manager...