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...Bertagna...

Author: By Jessica Dorman, | Title: Backwards is Beautiful | 5/23/1986 | See Source »

...magic--and financial potential--of the backwards maxim has not been lost on Joe Bertagna '73, one-time Harvard hockey goalie and Harvard sports enthusiast...

Author: By Jessica Dorman, | Title: Backwards is Beautiful | 5/23/1986 | See Source »

...Bertagna recognized that scores of current and former athletes would pick up his Crimson chronicle at the bookstore and flip straight...

Author: By Jessica Dorman, | Title: Backwards is Beautiful | 5/23/1986 | See Source »

...Friends of Rowing has been able to maintain its high level of amenities by supporting an endowment which sets it "in a class by itself," Bertagna says. He would not comment on why the endowment, which nears $1 million, is so large but adds that "crew is not a blue-collar sport." While that $1 million endowment generates about $30,000 every year for the rowers, Bancroft says, the Friends annually raise another $30,000 or so in contributions...

Author: By Jeffrey S. Nordhaus, | Title: Wealthy Alums Give Crew a Cut | 5/19/1986 | See Source »

...traditional bureaucratic paperwork involved with running a large rowing program is taken care of by the Harvard Varsity Club, Bertagna says. The Varsity Club acts as "a clearinghouse" for the Friends, sending letters, acknowledging contributions, and organizing functions for the athletes-turned-contributors. "It's not the most exciting position in the world," Bertagna says but it makes the Friends more than someone you "just write a check...

Author: By Jeffrey S. Nordhaus, | Title: Wealthy Alums Give Crew a Cut | 5/19/1986 | See Source »

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