Word: bertagnoli
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...yummy, juicy calories as quickly and cheaply as possible. Challenged by competition from new steakhouses, ethnic eateries and drive-through restaurants, the fast-food chains are offering -- and customers are buying -- more generous portions of traditional favorites: bigger burgers, heftier pizzas, and fries piled higher than ever. Says Lisa Bertagnoli, managing editor of Restaurants & Institutions magazine: "People are seeing fast food again for what it always was -- something that fills you up and tastes good when you don't have a lot of time...
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