Word: bertarellis
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...suggest that the best-of-nine series was all that close. In fact, it was exceptionally so, and its twists and tensions occurred at a time when the oldest event in sport was crying out for a ding-dong contest. In victory, the comments of Alinghi president Ernesto Bertarelli were tinged as much with exhaustion as elation. "It has been much harder than I ever thought it would be," he said after SUI-100 edged out NZL-92 by 1 sec. on July 3 to complete the Swiss defence of the Auld Mug, claimed four years ago off Auckland...
...search for positives, a look at the make-up of the 17-man Swiss crew is a must. It contained five Kiwis, including skipper Brad Butterworth, whom Bertarelli described amid the celebrations as "the best sailor in the world." When another of their own, Russell Coutts, led Alinghi to victory in Auckland four years ago, New Zealanders weren't impressed. But they may be starting to accept the realities of international sailing, where huge money tends to override national loyalties. "We've got 100 or so sailors on the scene and they're all in demand for America...
...Ernesto Bertarelli's father groomed him from an early age to take over the family pharmaceutical business. "As a child, I remember him sitting me down at his desk and telling me, 'One day you'll have to sit in my chair. You'll have to take the decisions.' That makes a big impression on a child," recalls Ernesto, 37. The family firm, Serono, has a long and odd history: it was founded in Rome in 1906, and its best-selling product was long a fertility drug derived from the urine of postmenopausal women, including Italian nuns. Bertarelli's grandfather...
...head-to-head clinical trial--and winning. Biogen had enjoyed a temporary monopoly in the U.S. for its Avonex product under the FDA's "orphan drug" program, meant to encourage research into treatments for uncommon diseases. Serono broke the monopoly, proving by trial that its drug was more effective. Bertarelli's priority today is to fill Serono's pipeline with new drugs so it isn't so dependent on a few products. To leverage and expand its MS expertise, Serono is partnering with other firms to create treatments for associated ailments that afflict MS patients...
...advantage of Serono's being a family company, Bertarelli says, is that "I'm a strong reference for management. They know where the decisions are coming from." He adds, "People are judged by results, not that you come from three or five generations." Still, being the majority shareholder as well as CEO allows for some freedoms that would be unthinkable at any nonfamily company. Bertarelli spent most of the past six months in New Zealand preparing for the America's Cup, which he won for landlocked Switzerland with his yacht Alinghi. Although he kept in touch by phone, e-mail...