Word: bertarellis
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Dates: during 2000-2009
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When he was in his late 20s, Ernesto Bertarelli had the world at his feet. A passionate yachtsman, he was handsome and wealthy, on his way to getting a Harvard M.B.A., and his girlfriend was a former beauty queen. But when his father Fabio fell sick with cancer, Ernesto had to grow up fast. In 1996 he took over Serono, a fertility-drug company Fabio had built up after inheriting it from his father. If anybody inside or outside the Geneva-based company had doubts about the succession, those doubts quickly disappeared. Under the younger Bertarelli's leadership, Serono...
There's a changing of the guard in European family business. A new generation is taking charge of many of these dynasties--and of Europe's economy. Like Ernesto Bertarelli, many of the heirs are better educated and more international in their outlook than their parents were, and they are leading their firms in new directions. The Barillas of Italy have built a pasta plant in Ames, Iowa, and recently bought a German bread company. The Ottos of Germany (Eddie Bauer, Crate & Barrel) are investing heavily in e-commerce. France's Lagardere family is becoming an international media heavyweight...
...Bertarelli SERONO...
...good thing, then, that the hope of beating the Kiwis, who have held the Cup since 1995, enticed the fabulously rich to open their wallets. The competition includes teams funded by Oracle's Larry Ellison, Microsoft co-founder Paul Allen and telco investor Craig McCaw; biotech mogul Ernesto Bertarelli; shipping magnate Vincenzo Onorato; British tech millionaire Peter Harrison; and, of course, all the old and new money associated with the New York Yacht Club. After the first round robin in the famously capricious winds of Auckland's Hauraki Gulf, two of the highest-spending syndicates, OneWorld Challenge (budget: $75 million...