Word: berte
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Rarely has the disappearance of a radio and television commercial brought complaints from the customers-but that was what happened two years ago when a pair of cartoon characters named Bert and Harry Piel stopped delivering their sudsy-soft sell for Piel's Beer in the New York area. From 1955 to 1960, pompous, pint-sized Bert and his self-conscious older brother Harry (with voices supplied by radio's Ray Goulding and Bob Elliott) fumbled engagingly through ads witty enough to keep chortling viewers out of the bathroom during program breaks. Last week Bert and Harry fans...
...return involves some of Madison Avenue's most elaborate brainstorming in years. To explain why Bert and Harry ever went away, Manhattan's Young & Rubicam ad agency has invented a mythical management consultant ("He's sort of a Wharton School of Finance type") who helped oust the brothers because their commercials were undignified. Named E. Gordon Gibbs after Y. & R.'s traffic director, he gets full blame for stepping in as Piel's advertising manager and personally ordering the jarring jingles. Outraged at his lack of taste-and perhaps by Piel's disappointing sales...
Meanwhile, story conferences for new episodes are going on constantly, usually somewhere on Route 66, because Naked City's producer, Bert Leonard, also produces Route 66. If Leonard believes in anything, it is authentic atmosphere...
Dawson City, Yukon, Palace Grand Theater: This reconstructed Klondike opera house. 4,500 miles off Broadway, has reopened after 60 years with a new musical. Foxy, based on Volpone, starring Bert Lahr, Larry Blyden and Bill Hayes...
...town tryouts go, it was way, way out. By coastal steamer, narrow-gauge railway and bus, Comedian Bert Lahr, 66, and a Broadway cast trekked up to Dawson City in the Yukon-4,700 miles from the Great White Way-for an eight-week run of Foxy, a Gold Rush version of Ben Jonson's Volpone. The musical comedy, timed to premiere with the beginning of Dawson City's Gold Rush Festival, launched the event with a splash. At the Palace Grand Theater, where Douglas Fairbanks Sr. once played to Klondike sourdoughs, British Comedienne Bea Lillie officially opened...