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...last the girls, in white ball gowns, paraded across a tangle of TV cables for M.C. Bert Parks ("Aren't they all perfectly beautiful, ladeezandgennimun?"). The Cerfs and the Harts, with seven other judges, voted. The tearful winner: Miss Mississippi (Mary Ann Mobley, 21; 34½-22-35). As he packed his swimsuit and prepared to leave Atlantic City, Playwright Hart's heartfelt beach comment still hung in the air: "We're God's fools...

Author: /time Magazine | Title: Show Business: Summit | 9/15/1958 | See Source »

...imitator of NBC's successful The Price Is Right, is perhaps the most artful personification of greed among the new crop of grab-the-swag shows. Hosted by Cyclonic Ham Bert Parks in the guise of an auctioneer, the show parcels out $5,000 in cash to each of four contestants to bid for the clues they wish to buy. The clues, in the form of rhymed couplets ("Morning, noon and night, you'll find me tight") may help the player guess the identity of an object silhouetted behind a scrim curtain (in this case, an electric light...

Author: /time Magazine | Title: Television: The Parlor Pinkertons | 8/11/1958 | See Source »

...radio commercials, arrived at a simple notion: Why kid commercials when with a little effort the commercials and the kidding can be wrapped up together? The soft-selling, satirical commercial had been tried before, and except for a few engaging specimens such as Bert and Harry Piel of Piel's Beer, had fallen into limbo. Stan was undeterred. Incorporating himself in Los Angeles as Freberg, Ltd. ("but not very"), he took a Latin motto ("Ars gratia pecuniae"-Art for money's sake) and put his talents on the market ("bizarre sales ideas, at a bizarre fee; but worth...

Author: /time Magazine | Title: Television: Art for Money's Sake | 8/4/1958 | See Source »

...BERT HANDY...

Author: /time Magazine | Title: Letters, Jul. 21, 1958 | 7/21/1958 | See Source »

...track unknown, wiry (5 ft. 5½ in., 124 Ibs.) Australian Bert Thomas, 23, kept a scorching pace for the three-mile run at Dublin's Santry cinder track, streaked to the finish with a new world record (13 min. 10.8 sec.), bettering Sandor Iharos' 1955 record...

Author: /time Magazine | Title: Sport: Scoreboard, Jul. 21, 1958 | 7/21/1958 | See Source »

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