Word: berte
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Kraft Theater: Star vehicles are so named because they are custom-made to carry the star. Too often, however, the star winds up carrying the vehicle, and sometimes, as in the case of a comedy called The Big Heist, even such broad shoulders as Bert Lahr's cannot carry it as far as the corner saloon. Written with an eye on Damon Runyon and a finger in a dictionary of U.S. criminal argot, the play explored a quaint old vein of humor among thieves: Lahr, as a low man on the totem pole of crime, joined another aging juvenile...
...Bert Messenbaugh and Jerry Sullivan will start at the ends, Eric Nelson and Bob Pillsbury at tackle, Terry Lenzner and Bill Hurly at guard and John Christenson at center. Starting in the backfield will be Larry Repsher and Glen Haughie at halfback, John Subrin at fullback, and Ravenal at quarterback...
...Omnibus, which Host Cooke dubs "a vaudeville show embracing several centuries," is large with what it likes to call its "mentortainment" plans: a detailed treatment of America's worsening traffic problem, a history of the bathtub with Bert Lahr, several Metropolitan Opera productions. For the second outing, this Sunday at 4 p.m. E.S.T., Omnibus will feature the first part of "American Trial by Jury" with Boston Barrister Joseph Welch and an "in-depth" look at LIFE...
Reacting against this tendency, Piel's Inc. recently instituted a series of cartoon ads featuring Harry and Bert, which attempted a "soft sell." These proved popular enough to inspire imitators, but there was a limit to the trend. It was easy enough to be amusing about beer, but hard to "soft sell" a product such as aspirin or laxatives. The public must be shown what misery results when these aids are not employed, and consequently, schematic diagrams of digestive systems are exhibited with appropriate sound effects...
...last week's Crescendo, a big CBS variety show, some of its infrequent high moments. ¶ Standard Oil's (NJ.) $600,000 75th Anniversary Show, to be staged in color over NBC (9 to 10:30 p.m., E.D.T.) by Theaterman Cyril Ritchard, stars Tyrone Power, Jimmy Durante, Bert Lahr, Donald O'Connor, Jane Powell, Marge and Gower Champion, Brandon de Wilde, Duke Ellington, Eddie Mayehoff, Kay Thompson, Columnist Art Buchwald and British Cartoonist Ronald Searle...