Word: bertelsmann
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...days a year on the road, teaching major companies how to market their brands, has an original, inquisitive mind. His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands and products. Lindstrom conducted a three-year, $7 million neuromarketing study (sponsored by GlaxoSmithKline and Bertelsmann, among others) that measured the brain activity of 2,000 volunteers from around the world. Some of the results confirmed marketing-industry hunches; others flew in the face of conventional wisdom. A few findings from the well-traveled savant...
...Julia I. Bertelsmann ’09 is an economics concentrator in Eliot House. She is editor-in-chief of “New Society: Harvard College Student Middle East Journal...
...studing English literature at the time, said she “decided it would be a terrific challenge to open up a new field in Yiddish literature.” “Yiddish was the language of my home,” she added. Julia I. Bertelsmann ’09, who has taken both Literature and Arts A-48, “Modern Jewish Literature,” and Literature 153, “Saul Bellow and the New York Intellectuals,” with Wisse, said the scholar is “one of the most brilliant...
...Julia I. Bertelsmann ’09, an economics concentrator and native of Cape Town, South Africa, said she was impressed by the discussion...
...speakers were excellent and it was great to hear about de Klerk’s personal experience and Leon’s view on current politics,” Bertelsmann said...