Word: bertha
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...does seem weird that a majority of students get honors," said second-year student Bertha Cortes...
...cameo, virtuoso performance in which every dish is used to produce an elaborate meal at midnight. Congratulations and a pass on cleaning up are expected--after all, he cooked! Men can prepare $20-per-lb. salmon in a $300 fish poacher, the cuisine equivalent of golf's Big Bertha, but tuna salad on whole wheat is beyond them. One avocational cook I know lit the grill, put a turkey on it and boasted during the half time of a Dallas Cowboys game that he was fixing Thanksgiving dinner...
BINK! WHEN THE CALLAWAY GOLF CO.'S ULTRA-ENGINEERED Big Bertha driver connects with a common golf ball, the space-age sound is no auditory accident. Forget thwack or clink -- think of a high-performance computer firing up. The low- tech ball, meanwhile, has landed 20 to 30 yds. farther down the fairway than you expected. "I've played for 61 years," says 12-handicapper Thomas Dight, 76, a retired Long Island, New York, school superintendent who prowls the links all summer long in Wolfeboro, New Hampshire. "I've never seen anything like...
...golf industry. Two years after joining a market cluttered by ; clubs of every description, Big Bertha has become the world's best-selling driver. Named for the legendary World War I megacannon, the hollow, oversize "metalwood" has found almost universal acceptance. Bill Clinton and George Bush use it, as do many golf-tour professionals -- even those without endorsement contracts. Bertha's manufacturer, meanwhile, has doubled sales of all its products four years running, topping $132 million last year, with profits tripling to $19.3 million. FORTUNE now rates Callaway as the 14th fastest-growing company...
...handsome profit to Hiram Walker & Sons, then bought a tiny golf-club company that made classic hickory-shafted wedges and putters. Under his tutelage, sales soon boomed. That was merely the tee-off. After introducing a popular line of neckless irons, he hit upon the idea of Big Bertha. Callaway replaced an existing graphite club head with a hollow stainless-steel design weighted most heavily around the edges. "Perimeter weighting" gave Bertha a sweet spot like that of an oversize tennis racquet. Since hollow clubs already on the market were cracking too easily, Callaway improved the casting molds and added...