Word: berthomeau
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Although France still sells 40% of the world's wine by volume and its most famous Bordeaux are the most sought-after wines, the French are losing ground. French winemakers, says Jean-Michel Peyronnet, editor of La Revue Vinicole Internationale, "simply didn't see the competition coming." Jacques Berthomeau, who heads a group of industry experts, issued a report in May in which he called for a simplification of wine classifications, varietal labeling and the promotion of recognizable brands...
France's problems aren't just at the bottom of the market. In a report to the Agriculture Ministry last year, beverage expert Jacques Berthomeau singled out the more refined AOC sector. "Beneath the shelter of our Appellations d'Origine Contrôlée hide a number of wines which are mediocre, if not unworthy of the appellation," wrote Berthomeau. Widely assumed to be a badge of quality, the aoc label guarantees little more than the place where a wine was produced. Quality controls introduced in 1974 are administered by growers themselves: 98% of wines submitted pass the test...
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