Word: bertoldo
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Dates: during 1940-1949
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Steinberg mailed his first drawing in 1936 to an Italian magazine. Bertoldo, got $1.50 and much abuse from readers. Says he: "It was new, and they didn't like new things." But Steinberg continued working for Bertoldo for two years, then switched to Settebello and was also published in Harper's Bazaar, Brazil's Sombra, Argentine's Cascabel...