Word: berton
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...signs became so popular and so many jingles were sent in to Burma-Vita that Allan Odell gave up writing them. The company also bought a few contributions from such professional wordsters as Berton Braley, Ted Cook, J. P. McEvoy. But most of the jingles which Odell rapidly spread across the U.S. came in as the result of Burma-Vita's offer to pay $100 for every one used. Some of the contributions Burma-Vita would like to use but doesn't lest they offend public taste. One of the more printable rejects...
...legends told about the Northwest's Nahanni (Headless) Valley (TIME, Jan. 20) stirred up so much interest that the Vancouver Sun sent out its own explorers for a first-hand look. By last week the accounts of the travelers, Reporter Pierre Berton and Photographer Art Jones, had, to the surprise of no one, thoroughly shattered all the fantastic folklore of Headless Valley...
From the Sun's chartered airplane, Berton reported he saw no lush vegetation and no great herds of fat animals, only awesome, rugged country buried under deep snow, "a handful of hot springs" and the frozen Virginia Falls, 316 ft. high. After flying 15 miles through a canyon whose sheer walls rose to 1,500 feet, the plane landed on its skis in the valley itself, a great bowl set amid the mountains. There was no living thing in sight, not even the fearsome character who (the legend said) cut off the heads of explorers and prospectors. All Berton...
Looking around at what many fanciful talespinners had described as a northern Shangrila, Berton came to this solemn conclusion: "O credulous and gullible world . . . the vale that set your soul aflame with the fire of adventure exists only in your own imagination...
...turn was paraphrasing Henry IV, who was sympathizing with his brave warrior, Louis Balbis de Berton de Crillon, for being wounded in the battle of Tours bridge and thus missing the battle of Arques...