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Word: bertrams (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...week in the middle of the Hudson River, ensconced aboard a 38-ft. yacht named Dolly after the Broadway show in which she stars. An idle summer day's cruise? Not at all. Cameras whirred from a nearby boat, making sure to catch the brand of the yacht (Bertram) and of the ice cream (Dolly Madison) as well as Miss Channing's wide-eyed face. Carol Channing was hard at work on a device that is becoming one of the most popular in the advertising world: the tie-in ad, a mating of two or more products...

Author: /time Magazine | Title: Advertising: Mating on Madison Avenue | 7/17/1964 | See Source »

...denies any hostility or disdain between the two schools. "Some Deans on both sides, especially the Radcliffe House Matrons, were pretty austere," he wrote to the Harvard Alumni bulletin recently, "but I don't think they really affected normal boys and girls." He recalls dancing with his girlfriends outside Bertram to the music of hurdy gurdy men, serving tea in his room between 5 and 7 after football games, and dining on beer and welsh rarebit in the proctor's room. His roommate walked a girlfriends across the Larz Andersen bidrge after dates, and over to Fresh Pond on nice...

Author: By Faye Levine, | Title: Coeducation | 5/9/1964 | See Source »

...Bertrams were having their own woes. Harold Abbott's Rum Runner developed a 4-ft.-long crack in the cabin; the radio was smashed, and a reinforcing stringer had broken loose from the hull. In Lucky Moppie, every time Bertram tried to switch to his main fuel tank, his engines quit. Then, maneuvering at the check-in station on Cat Cay, Lucky Moppie slammed into another boat, knocking it into a sea wall and out of contention. Miraculously, Lucky Moppie kept going...

Author: /time Magazine | Title: Powerboat Racing: V for Victory | 4/17/1964 | See Source »

...Three. On the relatively calm 161-mile stretch from Cat Cay to Sylvia Light, Max Aitken's Vivacity clung to a narrow lead, pursued by two Formula 233s. Bertram's Lucky Moppie was now running fourth, and Abbott's Rum Runner was fifth. Then one of the Formulas ran out of gas. Cracking along at 3,500 r.p.m. and 50 knots, Bertram overtook the other-and shot into first place when Aitken veered off course. With just three miles to go on the final leg from Hog Cay to Nassau, Bertram seemed to have it sewed...

Author: /time Magazine | Title: Powerboat Racing: V for Victory | 4/17/1964 | See Source »

Although he had to settle for second place himself, Builder Bertram could hardly have been happier. His boats had finished one-two-three, and the closest competitor, a Formula 233, was 10 min. behind. The durability of the Bertram had been proved again. Battered almost beyond belief, Rum Runner had averaged 32.6 knots to win the roughest Miami-to-Nassau race in history...

Author: /time Magazine | Title: Powerboat Racing: V for Victory | 4/17/1964 | See Source »

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