Word: bertrams
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...Lloyd was one of the world's major passenger carriers before World War II; its queenly Europa and Bremen IV competed with British and French ships on equal terms. But the war cost the line 99.5% of its tonnage. The task of reconstruction fell to brisk Director Richard Bertram, 55, and pfennig-pinching Co-Director Johannes Kulen-kampff, fiftyish, who personally picks through the company's discarded files to salvage used paper clips...
Aware that North German Lloyd was synonymous with service, Bertram and Kulenkampff set up a hotel and restaurant in Bremen to hold together stewards and cooks, placed seamen on other ships until jobs were ready for them. With $22 million in government loans and fast tax write-offs, they quickly built up a fleet of new freighters, now have 40 in service...
...save the time and money of building a new ship, rechristened her Berlin. Bremen was made over in similar fashion two years ago from the French Pasteur, which had been launched in 1939. Lloyd rebuilt her completely at an overall cost of $25 million. Says Bertram: "The same ship would cost $44 million starting from scratch, and we wouldn't get delivery before 1963." Entering New York harbor last week, Bremen was saluted by the outbound Berlin, received the traditional harbor welcome given for a maiden voyage...
...knots) and smaller (32,336 tons) than the old, which carried twice as many passengers (2,231 v. 1,122). But Lloyd plans to pitch its appeal to tourists who want leisurely travel, non-dress-up luxury and fine, hearty food. Probably his best year-round clientele, figures Director Bertram, will be ocean-hopping businessmen who need a respite from the jet pace (some German firms now require executives flying the ocean to return by ship...
...build up this traffic, Bremen V offers such inducements as a secretarial pool and a super-health service featuring curative treatment for all forms of "manager's sickness." The company is asking German businessmen: "Are you important enough to your business to travel by ship?" Evidently, Bertram himself has just graduated to that class. This is fast-flying Bertram's first round-trip ship crossing since...