Word: bertron
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Dates: during 1970-1979
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Wife-Beating. Between 1964 and 1968, the money spent on spot political commercials more than doubled, while expenditures for longer productions stayed the same. Even a minute-long appearance by a candidate worries some managers. Jim Bertron, campaign manager for Republican William Cramer in Florida, thinks a 60-second spot could become refrigerator-visiting time. "You've got to grab them with those thirties," he says...