Word: bescheidenheit
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...ostentatious affluence in the West and relative poverty in the East, but that is a grating issue and not likely to disappear soon. Perhaps aware of this, along with the realization that life may have become too lavish, a few West Germans are tuning in to something called Neue Bescheidenheit, or new modesty -- an effort to get back to the essentials of the good life. It has had only modest success. "This is like Jackie Kennedy's basic black and pearls," says one critic. "The pearls are genuine, the basic black is cashmere, and the accessories are Hermes or Vuitton...
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