Word: best
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Dates: during 1950-1959
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While space is being charted by the hour, the ocean deeps that cover 70% of the earth are largely unexplored. Last week the Navy, speeding its researches below the sea (see NATIONAL AFFAIRS) brought to the U.S. the best tool for the purpose in the world. Into San Diego harbor aboard a freighter from Italy came the tubby, homely little bathyscaphe Trieste, launched by Auguste Piccard and his son Jacques in 1953. Last summer the Navy rented the craft for research dives off Capri, recently bought it from the Piccards for $200,000. A new one would have cost...
...Knows Which Filter Filters Best...
...came an announcement this week that it has changed the filter and tobacco of its King Sano brand so that the smoke now carries "26% less tar than any other cigarette." Of ten major brands in fierce competition for the filter-cigarette business, five claim that their filters filter best-and each backs its claim with an impressive array of tests. The argument over which to believe has interested the Federal Trade Commission and Congress. Says Congressman John A. Blatnik, chairman of a House subcommittee that investigated cigarette advertising: "There are so many claims and counterclaims that we just...
...science. There is no uniform standard on how many cigarettes need be sampled, which automatic smoking machines to use, how strong, long or frequent the puffs should be, how to trap the hundreds of different substances lumped together as "tar." Result: each company naturally uses whatever tests serve it best...
...million worth of Japanese goods last year, largely because Japanese cameras, textiles, machinery and electrical goods are among the world's least expensive. Last week many a Japanese businessman was looking in the other direction: toward higher-priced, quality products fitted to compete with the world's best. They argue that Japan actually damages its potential U.S. markets with cheap, often shoddy goods copycatted from U.S. or other foreign manufacturers. To U.S. consumers, the label "Made in Japan" frequently acts as a red light that warns of inferior goods. Now Japan wants to turn the light green...