Word: best
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Dates: during 1950-1959
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...this era of $100,000 bonuses for hot-shot high school kids who often end up in the bushes, the $4,000 paid to Bill Mazeroski for signing his contract seems more and more the best bargain Branch Rickey ever made. "Pound for dollar," says Pittsburgh Baseball Announcer Bob Prince in the lingo of the press box, "Mazeroski is far and away the most valuable chattel in the Pirate empire...
...modest. Hungry Americans are well acquainted with the company's pantry of 235 branded products, including the nation's best-selling coffee, Maxwell House; its biggest-selling frozen foods, Birds Eye; such old staples as Baker's cooking chocolate, Jell-O and Swans Down cake flour; and its top-selling dog meal, Gaines. General Foods' products go from breakfast (Post's cereals) to warm nightcaps (Postum, Sanka), also wash the pots and pans that its foods are cooked in (S.O.S. Scouring Pads...
...went on a stock-swapping spree. Led by President Colby Chester and Chairman E. F. Hutton (who married Post's famed daughter Marjorie and is still a partner in the Wall Street brokerage firm carrying his name), the company from 1925 to 1929 picked up many of the best-known U.S. food processors. Among them: Baker's chocolate, founded in 1765, which Postum got for $9,000,000 in stock; Maxwell House (for $46 million); Jell-O ($44 million); Birds Eye ($22 million); Swans Down ($7.4 million); also Minute Tapioca, Log Cabin syrup, Calumet Baking Powder. Hutton...
...only did General Foods grow big, but it became one of the nation's best-managed companies under two chief executives as famed for their public service as for their business savvy. Clarence Francis, president and later chairman between 1934 and 1954, has been a top food and foreign-trade adviser to Presidents Roosevelt, Truman and Eisenhower. His successor, Mortimer, was chairman of the star-studded Advertising Council from 1947 to 1950, headed the United Community Campaign fund last year. Under him, each General Foods' sales dollar has brought a pretax profit...
Died. Lionel Sebastian Berk Shapiro, 50, Canadian novelist, longtime foreign correspondent; of cancer; in Montreal. A top moneymaker among Canadian authors, Shapiro seined his best haul in 1955 when the Book-of-the-Month Club picked up The Sixth of June, the story of a love affair and its relationship to the invasion of Normandy, which also won the Governor General's award for fiction, became a Hollywood movie...