Word: best
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Dates: during 1950-1959
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...took a drubbing last week from one of its dearest friends: a TV adman. John P. Cunningham, head of Cunningham & Walsh, Inc., whose clients will funnel $20.8 million into TV this year, told 700 admen in Atlantic City that today's "pallid programing" is fast robbing even the best commercials of their power. Said he: "People will watch programs that bore them, but they tend to tune out their minds, which is bad for advertising...
...versatile sculptor, painter, etcher, one of Mormon Prophet Brigham Young's 300-odd grandchildren; of a bleeding ulcer complicated by pneumonia; in Norwalk, Conn. Young taught (on and off since 1917) at Manhattan's Art Students League, kept within the realistic tradition, created two of his best-known works for his native Salt Lake City: Sea Gull Monument and Pioneer Monument...
CONCRETE enabled the ancient Romans to erect structures that surpassed in grandiosity even the marble temples of Greece and the brick palaces of Babylon. Today in Italy-and in most of Europe, where steel is scarce and expensive-concrete remains one of the cheapest and best available building materials. The Italian who, above all others, has mastered concrete and raised it to a level where it can compete with marble and granite is not an architect (though he holds honorary degrees as such) but an engineer. He is restless, wrinkled, grey Pier Luigi Nervi, 66, whose soaring exhibition halls, breath...
...Engineer Nervi protests that his buildings, which he likes to call "coverings" or "space limits," are simply "a rigid interpretation of structural necessities." Says he: "Beauty does not come from decorative effects, but from structural coherence." Then he slyly adds: "In the absence of good taste, economy is the best incentive...
Delight in the Ruins. Born in the Italian Alps, Nervi got his engineering degree from Bologna, served as a lieutenant in the World War I Italian Corps of Engineers. Out of the army, he worked out his apprenticeship with one of Italy's best construction companies, then at 31 set up his own office in Rome. His first spectacular chance to prove his worth came when he won a contract to build huge airplane hangars for the Italian air force. To avoid using scarce wood and steel, Nervi created a design in reinforced concrete with prefabricated vaulting, produced vast...