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That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney - is correct, trying to tune this stuff out is about to get a whole lot harder. (Watch TIME's video "Why a Baby's Laugh Will Make...
...have relied on jingles and slogans to catch our ear, largely ignoring everyday sounds - a steak sizzling, a baby laughing and other noises our bodies can't help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it. (See the best and worst Super Bowl commercials...
Thomas Keller, who is often referred to as the best chef in America, is a devotee. So are many of the chefs on TV. Sensing the curiosity of home cooks like me, appliance makers are reaching out to both high- and low-end consumers. The very basic SousVideMagic ($159) works in conjunction with a rice cooker. The SousVide Supreme ($450), which came out in November, is a self-contained unit about the size of a microwave. I decided to test-drive the top of the line: an immersion circulator from PolyScience ($1,129), which, unlike its less expensive brethren, ensures...
...popularity probably should end soon. But the trope makes sense here, given Teddy's agitation. Dolores is both his refuge and his greatest regret. The connection between the loving dead woman and her disoriented husband is the most powerful and visually expressive in the film. (See the best movies of the decade...
...Senate as a whole, we congratulate the body for working incrementally toward change. As the stalling of health-care reform has shown, major overhaul may be difficult or impossible to achieve under the current state of affairs. Given this reality, passing many small-scale bills may be the best way forward. However, if they hope to create a noticeable impact, senators must move quickly to pass a number of additional, minor bills. While any progress is better than none at all, it remains disappointing that the factional atmosphere polluting Washington today makes larger change unlikely...