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...Santa Monica, Calif., is also directing an army of freelancers to write stories that appear in traditional media outlets, most notably in the Atlanta Journal-Constitution's weekly travel section, and a Demand executive says more deals with large off-line brands will be announced soon. (See the 50 best websites...

Author: /time Magazine | Title: Working for Demand Media: The Web's Biggest, Scariest Content Machine | 3/22/2010 | See Source »

...finely tuned assembly line is the brainchild of Demand's co-founder Richard Rosenblatt. Best known as the CEO of Intermix Media, owner of MySpace, when the company was sold for $580 million to News Corp. in 2005, Rosenblatt says he learned from his experience with social networks that there were plenty of people producing reams of data online. "But only 1% of that was relevant to more than just people's friends," he says. "What if we could find a way to find those content creators, tell them what to write and create a broader audience...

Author: /time Magazine | Title: Working for Demand Media: The Web's Biggest, Scariest Content Machine | 3/22/2010 | See Source »

...best blogs...

Author: /time Magazine | Title: Working for Demand Media: The Web's Biggest, Scariest Content Machine | 3/22/2010 | See Source »

...unfair criticism. The best way to make decent money through Demand, as I discovered, is to research and write at breakneck pace, and the result is content that only just squeaks through the system. Working as fast as possible, I could make close to $60 an hour at Demand, a nice improvement on what I'm paid for my day job, but I'd be producing articles that were thinly sourced and poorly written. (See 10 ways Twitter will change American business...

Author: /time Magazine | Title: Building the Web's Biggest, Smartest, Scariest Article Machine | 3/22/2010 | See Source »

...best pictures...

Author: /time Magazine | Title: Building the Web's Biggest, Smartest, Scariest Article Machine | 3/22/2010 | See Source »

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