Word: beta
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Dates: during 1980-1989
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...competitors arrived in force with another type of VCR, dubbed VHS, which offered buyers more recording capacity. Sony gradually lost all but a tiny fraction of one of the richest markets in the consumer electronics business. Last week Sony said it will begin selling VHS players, in addition to Beta models, later this year. Inevitable as the move may have been, it was tantamount to Denver Broncos Quarterback John Elway walking onto the field wearing a Cleveland Browns jersey...
Sony officials probably knew they were in trouble years ago, when consumers began to use the terms VHS and VCR interchangeably. The company had made a crucial mistake. While at first Sony kept its Beta technology mostly to itself, JVC, the Japanese inventor of VHS, shared its secret with a raft of other firms. As a result, the market was overwhelmed by the sheer volume of the VHS machines being produced. In just the first year of VHS, Sony lost 40% of the VCR business to the upstart competition. By 1987 VHS accounted for more than...
...played on the other kind; the VHS cassettes are larger. Proponents of the Betamax format insisted all along that its picture quality was superior to what VHS offered, but most consumers either did not know that or did not care. Says Leonard White, president of Orion Home Video: "Beta is the perfect example of a better technology being outgunned by consumer preference...
...article in the December 7 Crimson on students elected to Phi Beta Kappa misspelled the name of one senior. The correct spelling is Phyllida Burlingame...
...Beta Kappa will elect another group from the Class of 1988 in the spring. Those selections could increase membership to as much as ten percent of the class, Glazer said...