Word: bets
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Dates: during 1960-1969
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...made Maxwell House Coffee perk in time to a jingle, and rubbed liberal quantities of Ban deodorant into the armpits of a Greek statue. Started by Olgivy with a capital of $6,000, it now has assets reportedly over $55 million and it would be a safe bet that every person in the country has at one time or another been sold something by Olgivy. And "sold" is the word that Olgivy himself would choose. "Advertising isn't some hidden persuasion, some mythical unconscious influencer--it's sales," he says proudly. Olgivy isn't interested in campaigns which are merely...
...Hamilton, 27, played a few location scenes for a film called Jack of Diamonds. As George flew off to Europe for more filming, Hollywood Gossip Sheilah Graham figured the current romantic odds: "I have $10 that says yes. She quite obviously adores him. At the other end of the bet is his pressagent, who is wagering $100 that the marriage will not come...
...last meet or beat the cost of other sources of electric energy, Virginia Electric and Power Co. last June ordered a giant 750,000-kw. atomic power plant to be built on Hog Island in the James River near Norfolk. Last week the utility company doubled its bet, told Westinghouse Electric to put up two 800,000-kw. atomic-fueled reactors and generators on the same site. The price tag: $200 million...
...U.S.A.'s premier sporting event hits the tube at 4 p.m. this afternoon, and all voices are crying, "Don't bet against the Dodgers...
Manitoba (pop. 958,000) is the only relatively "have not" province in the West, though it too has greatly progressed in recent years. In Premier Dufferin Roblin, 49, it has an able Tory whom many Conservatives consider a good bet for the leadership of the national party when John Diefenbaker eventually retires. Manitoba also has the prairie's most diversified industry and a newly beckoning north into the bargain...