Word: better
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Dates: during 1920-1929
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...will be interested to know, I am sure, that one of our publications, Better Homes and Gardens, started a little more than five years ago and today has a circulation of practically 900,000. We have just announced an increase in advertising rates effective in January, 1928, with a guarantee of 1,000,000 circulation. There has never been, in the history of magazine publishing, a non-fiction magazine whose circulation has grown so rapidly. In fact, to the best of our knowledge, there has never been a home publication whose circulation has ever exceeded a half-million without fiction...
Because TIME and Better Homes and Gardens are the most discussed publications in the field today, each serving its field in a new and distinct way, we feel that you ought to know more about Better Homes and Gardens, and we would be glad to send you, with our compliments, each issue for the next several months...
...Better Homes and Gardens increased from 700,000 in 1926 to 900,000 in 1927 and guarantees 1,000,000 in 1928. These are increases of 29% and 11% for these two years. TIME increased from 100,000 (January 1926) to 138,000 (January 1927) and guarantees 175,000 for 1928 - increases of 38% and 26%. TIME, then, well merits the title of "fastest-growing." Despite this fact, TIME does not wish to have its advertising claims questioned and shall change the line to read "fastest-growing non-fiction weekly in the U. S." and leave the title of "fastest...
Sirs: I am surprised that your usually (and unusually) well-informed editors should say (TIME, April 18) : "Just as the original 13 American United States grew so mutually jealous that in 1790 it was necessary to set aside the District of Columbia." If you don't know better the causes of the setting aside of the District of Columbia, let Mr. W. E. Woodward, whom you so much admire (TIME, April 25) tell you: "Eighty soldiers mutinied at Lancaster, Pa., in June, 1783. They marched on Philadelphia and appeared in front of the State House where Congress...
...Kings 14:10; 16:11; 21:21: Job. 40 :16-17 ; Luke 1:41-44 ; Rom. 1:26-27. Wonderful moral lessons might be learned from these. If you print this letter which you are at liberty to do, you might better exclude these citations as they might open some people's eyes and thus make infidels of them, thereby jeopardizing their happiness in the world to come...