Word: better
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Dates: during 1930-1939
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...compete in the major-league circuit -the 100-odd rodeos sponsored by the R. A. A.-a cowboy must be a better-than-average bronc rider, calf roper, steer wrestler or steer rider. More than that, he must be willing to take a chance. A cowboy on the range gets around $40 a month-with "grub." A rodeo cowboy gets no salary at all. He pays his own traveling expenses, hotel bills, entrance fees (sometimes as much as $100 for one event). If he competes at calf roping, he has to pay the feed bill and transportation cost...
...busiest in the engineering department where Chrysler's smart research staff is already busy on 1941 models. It is there the first work is done on K. T. Keller's only recipe for a successful business: "Put out a good product: if it's lousy, you better quit...
...beauties ballyhoo a multitude of little things: soft front-seat edges for comfort, better insulation against road-rumble, trigger-release parking brakes, direction signals and warning signals for low gas & oil, hot motor, faulty ignition, etc. Pointing up comfort, safety, economy, new models are generally longer, lower, wider, roomier, with increased visibility and lots more chromium. Steering column gearshift relegates to the archives the old wobble-stick. Running boards are mostly optional. Air-conditioned heaters are highly favored...
...deferring repairs, cracking up expensive new machinery, running shaky old machinery into the ground. Even small marginal companies like Tycoon J. H. Hillman Jr.'s Pittsburgh Steel Co. were defying the rule of producing with 85% of capacity and rotating 15% under repair, were actually smelting ingots at better than 100% of nominal capacity. Bethlehem's battery of 30 old and new furnaces at Buffalo is now working at 100% for the first time in Bethlehem's history. Steel's (mostly Big Steel's) last reserve of obsolescent capacity in Chicago and Pittsburgh waited...
...years ago the National Archives in Washington, D. C. dispatched big trucks to the Munitions Building at 20th Street and Constitution Avenue to clear its basement of an all-but-forgotten stock of yellowing records. They were the files of the Committee on Public Information, better known as the Creel Committee of the World War, one of the most successful propaganda ministries of all time. Mysteriously, three-fourths of the files had disappeared...