Word: better
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Dates: during 1940-1949
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...humans, the most baffling virus is that of poliomyelitis. It has been noted for years that the disease seems to attack better-nourished children. In mice experiments, if the animals' diet was deficient in thiamin (vitamin B1), the incubation period was prolonged, and the paralysis and mortality rates were cut down. It was also found that if thiamin was added to the diet of infected animals, the polio often developed quickly into paralysis. But the picture was not all dark. In many cases, vitamins proved to be a shield against disease. One dramatic example: pigeons deprived of vitamin...
...Alkire, like many a leather-faced farmer and ginghamed housewife who thought "they could do better," looked with a jaundiced eye at the shorthanded post-impressionist manners of the art-school artists. Sniffed she: "Art is done for beauty. Not that grotesque stuff. A picture is supposed to speak its own piece, the same as a billboard. If you have to stop and ask questions . . . it's no good...
...flight broke no record; it was not even a success. But the instruments will tell what went wrong. Later Vikings will be better...
...less factual claims to superior quality ("Tests by independent research laboratories prove . . ."). They sponsored contests, told jokes, wrote essays, and often told a straight story about the things they had to sell. They appealed - and thus redeemed their sins of excess - to all men's desire for better things by dazzling them with glowing pictures of the new & better things American industry was making. But always present was advertising's simplest and most potent symbol, the female figure...
...Fernand came to the U.S. Soon after her first pictures appeared in U.S. magazines, smitten strangers sent her presents, including a bottle of champagne from Stork Club Impresario Sherman Billingsley, whom she has never met. She recalls, "I thought: what a strange country this is. Maybe I'd better go home now." Today, Lisa works an average of 20 hours a week, half on advertising and half on magazine fashion illustrations, which pay less than advertising pictures ($12.50-$15) but carry prestige. Lisa averages about $500 a week, could easily make more if she worked a 40-hour week...