Word: better
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Dates: during 1940-1949
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...Better built, more attractive homes, more stylish and durable clothes could also be readily available. With precise enthusiasm, Prophet Moulton gives such detailed examples of potential progress as non-warp, non-scratch, non-splinter pleasure boats, and plastic violins which might all but rival the Stradivarius in tone...
Twentieth Century-Fox's Darryl Zanuck recently decreed that they want good stories, too. In the last few years, many studios have tried hard to get better screen stories, and the result has been surprising. Moviegoers, the exhibitors contend, have noticed that the stories are better, but they have reacted far more strongly to the performers. Many of these actors were young not-too-hopefuls who got their parts mainly because movie business was bad last year and the studios were glad to use inexpensive-talent. Suddenly the public gaze converged on them like sunlight through a burning glass...
Fabre shunned the "solemnity, nay, better, the dryness, of the schools" in his writing, as he did the dreary probing of dead insects in his studies. To the pedants he said: "You rip up the animal and I study it alive . . . You pry into death, I pry into life...
...bustling Passenger James Kirby Dobbs, then joint owner of 46 food shops scattered through twelve states and an old hand at doing things for himself, quickly volunteered to serve. But one look at the unpalatable food made Dobbs queasy himself. Then & there he decided that he could put up better meals to serve aloft than the airlines...
Though many airports are still clamoring for his service, Jimmy Dobbs has bigger & better plans-to supply meals to railroads, which usually lose money on dining cars. He is closing a deal with one road to supply its meals much as he does the airlines' and he is dickering with several others. Dobbs figures that he will be able to serve better food than railroad passengers now get, and at the same time cut diner losses at least in half...