Word: bettereds
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Dates: during 1980-1989
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Advertisers admit that they woke up just in time. The baby boomers who shook up marketing themes 25 years ago are fast approaching middle age. Says Karp: "We'd better get our act together. In five to seven years, the boomers will begin to join the over-50 crowd." When it comes to portraying energetic oldsters, advertisers have only begun to kick up their heels...
...affliction borne by the Indians of the U.S. Years of reservation life have left many of them mired in poverty and despair. In Washington the Senate's Select Committee on Indian Affairs is holding hearings on the general state of Indian problems, and they seem to be no better than ever: a high rate of alcoholism and mortality, desperate health conditions, low employment and income, rampant child abuse. Bad enough that years of failed policies administered by the Bureau of Indian Affairs have contributed to the difficulties. Now the committee has discovered a style of corruption usually associated with...
Elected tribal Chairman in 1970, MacDonald set out to improve the Navajos' economy by demanding better prices for the tribe's oil, coal and natural-gas reserves. Along the way, say his critics, the Chairman spent tribal funds profusely. He reportedly hired a public relations firm for $1.5 million. He had his office in Window Rock, Ariz., remodeled for $600,000, of which $4,800 alone went to pay for carved office doors. He chartered a jet for more than $18,000 to take him and his family to the 1988 Orange Bowl...
Robbins, though, wasn't clinging; he was ever tinkering, ever tightening. "One of the things I learned working on Broadway," he notes, "was the importance of economy. I found that the more I would edit my work, the better it got. Now I'm competing with myself. If anything is even a little bit indulgent, I have to cut it." Robbins also had to "adjust the pieces to another series of bodies and personalities and talents." And he had to create suites of dances from the "integrated" choreography of West Side Story and Fiddler on the Roof. "The West Side...
...Ukrainian Republic it appeared that at least 40 of 175 districts would have only one candidate on the ballot. Gorbachev made a hasty trip to the region, where he exhorted citizens and party officials to make better use of their democratic rights. Speaking to a group of coal miners in Donetsk, the Soviet leader warned that his reform program needed the Ukraine's support. Said he: "If every republic doesn't make its contribution, then of course perestroika will slip into neutral...