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Word: betters (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...words of good omen," euphemism is the substitution of a pleasant term for a blunt one-telling it like it isn't. Euphemism has probably existed since the beginning of language. As long as there have been things of which men thought the less said the better, there have been better ways of saying less. In everyday conversation the euphemism is, at worst, a necessary evil; at its best, it is a handy verbal tool to avoid making enemies needlessly, or shocking friends. Language purists and the blunt-spoken may wince when a young woman at a party coyly...

Author: /time Magazine | Title: Nation: THE EUPHEMISM: TELLING IT LIKE IT ISN'T | 9/19/1969 | See Source »

...uncertain morale of an awkward teen-ager may be momentarily buoyed if he thinks of himself as being afflicted by facial "blemishes" rather than "pimples." The label "For motion discomfort" that airlines place on paper containers undoubtedly helps the squeamish passenger keep control of his stomach in bumpy weather better than if they were called "vomit bags." Other forms of self-deception may not be beneficial, but may still be emotionally necessary. A girl may tolerate herself more readily if she thinks of herself as a "swinger" rather than as promiscuous. Voyeurs can salve their guilt feelings when they...

Author: /time Magazine | Title: Nation: THE EUPHEMISM: TELLING IT LIKE IT ISN'T | 9/19/1969 | See Source »

...likes to be an occupier, but it's better than being occupied." So said an Israeli official recently. Most of his countrymen would probably echo the sentiment in trying to explain their feelings about their country's occupation of Arab lands. When Israel ended the Six-Day War with more than 43,750 sq. mi. of Arab territory under its control, the country also acquired more than 1,000,000 Arabs who were bitterly resentful of their defeat and implacably hostile to the occupiers...

Author: /time Magazine | Title: World: The Israelis as Occupiers | 9/19/1969 | See Source »

...year, but the government, businessmen and the public appear doubtful that he can succeed. If Feather fails, Wilson could be hurt. The latest Gallup polls show that only 25% of the electorate think that the Labor Party can halt the stoppages; 31% think that the Conservatives would do a better...

Author: /time Magazine | Title: Britain: Labor v. Labor | 9/19/1969 | See Source »

...riot in nearby Detroit. Last year, at the urging of concerned blacks and whites, the city's school board agreed to appropriate $25,000 for the first system-wide school "sensitivity" training program in the nation. The purpose: to give whites and minority groups in the schools a better understanding of each other, in the hope of reducing distrust and antagonism...

Author: /time Magazine | Title: Teachers: Sensitivity in Pontiac | 9/19/1969 | See Source »

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