Word: betters
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...only good for the society as a whole - it makes us stronger - but it's good for individuals because it breaks people out of their isolation. In fact, one of the arguments I've made for why people should volunteer now, even though times are tough, is nothing is better to break you out of a funk or your own anxieties than helping somebody else. And I think that we all have a tendency when times are tough to turn inward, but in some ways that can be more isolating. And I think being out there with people, making common...
Both in terms of volunteerism and this idea of kind of civic consumerism, our polls show that there has been a - for lack of a better term, kind of Obama effect - that includes both of you - and that in some ways you started talking about, early on, this very American idea of doing well by doing good: green industry, the idea that principles and progress are not mutually exclusive. In some way, you've both been an endorsement of this and a beneficiary of it. The President: Our campaign was an example...
...they've changed their lives and they've made essentially a kind of new social contract. They're buying things that are greener; they're buying things that have a sense of social responsibility. And this group is about 70 or 80 million Americans. They're younger, they're better educated, they're more diverse...
...Your Friends to Work • Gather your pals and organize a reverse boycott called a Carrotmob. Instead of punishing corner stores and other local businesses for environmentally unfriendly practices, help them do better by arranging a massive shop-in, in which the owners agree to use a portion of the revenues to get greener...
...those polled said they would be willing to pay $2,000 more for a car that gets 35 m.p.g. than for a similar one that gets only 25 m.p.g. Of course, consumers are doing their own doing-well-by-doing-good calculation: a more expensive car that gets better gas mileage will save them money in the long run - and make them feel good about it in the process...