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...Budweiser is a much bigger, better-known brand. "Why is such a huge company aligning itself with pornography?" asks Michael Solomon, a marketing professor at Saint Joseph's University in Philadelphia. "Because Budweiser must have calculated it was worth the risk to alienate some people, if they could reach their core buyers." (Watch TIME's video "Beer Pong Strikes Back...
...first public statement from Hummer's Chinese bidder, Yang Yi, CEO of Sichuan Tengzhong Heavy Industrial Machinery, said his company "will be investing in the Hummer brand and its research and development capabilities, which will allow Hummer to better meet demand for new products such as more fuel-efficient vehicles in the U.S." (See the 50 worst cars of all time...
...China's ranking as the world's largest car market in the first quarter of 2009 - to hunt for buyout candidates overseas. "It's definitely a good time to buy Hummer," says Liu Chang of Sinomind Management Consulting in Beijing. "GM wouldn't sell it if it was in better shape." But China's previous results from acquisitions of foreign automakers have been poor. In 2004, Shanghai Automotive Industry Corp. paid $500 million for a 49% stake in South Korea's Ssangyong Motors, which declared bankruptcy in January...
...SUVs that did sell well in China last year were only popular in sizes not much larger than ordinary sedans. That may influence the design of future Hummers. "I expect that after the deal, Hummer would be much better tailored to the Chinese market," says Liu. "If anything, its price might be much lower and more acceptable to the Chinese consumer...
This is Tel Aviv's centenary year, so the boisterous Israeli seaport is in even more of a party mood than usual. And there are few better ways to celebrate the city than by strolling around its Bauhaus-style landmarks, stopping off at a few sidewalk cafés and restaurants along the way. Tel Aviv's Bauhaus buildings open the door to the mind-set of the early Zionists who went on to create the Jewish nation in 1948. They are elegant 1930s socialism writ in concrete. Many Israelis quip that the dwellings have survived in better shape than...