Word: bettie
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Dates: during 2000-2009
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...DARIO BETTI, Ovum analyst
...approximate relationship to the melodies on which they're based. But like the craze for plastic mobile-phone covers, ring tones are more about making a personal fashion statement. "You're not buying a ring tone to enjoy Christina Aguilera," says Ovum analyst Dario Betti. "You're buying it to tell everyone else who you are." And for that assertion of identity, high-use mobile-phone customers (read: teenagers) are willing to pay dearly. British consumers pay the most - between $2.70 and $6.40 for a ring tone, while it costs just $1.45 to get the whole song online. Though charges...