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...Mattel spokeswoman Sarah Allen wrote in an e-mail. "It's another part of the process of expanding the brand - it's an evolution." In other words, you might be feeling pretty smug about laying down "Jay-Z" (23 points), but if your opponent responds by playing his wife Beyoncé, that would be worth a mighty 64 points, as he'd benefit from the 50-point bonus (commonly known as a Bingo) that's awarded for using all seven letters. (See pictures of video gamers...

Author: /time Magazine | Title: Why Has Scrabble Changed Its Rules? | 4/7/2010 | See Source »

...Exact details of which artists will be performing, however, remain fuzzy, with only legendary former Led Zeppelin guitarist Jimmy Page 100% confirmed. The list of invitees constitutes a roll call of the industry's biggest names: Beyoncé, Coldplay, Green Day, Kanye West, Lady Gaga and a host of lesser-known performers from Africa, Asia and the Americas. Garson is well-known in the industry - among other things, he has been executive producer of the Billboard Music Awards and the World Music Awards - and he appears confident the big names will show up. The all-day event is scheduled...

Author: /time Magazine | Title: Can a Rock Concert (and a Vegas Producer) Remake China's Image? | 1/13/2010 | See Source »

None tougher than finding a second act. The New Zealand family of diaper-clad tot Cory Elliott - whose bobbing to Beyoncé's "Single Ladies" has garnered 4.3 million views since January - acted fast by grabbing the domain SingleBabies.com and lining up a greeting-card site as a sponsor. But Cory's dad Chester says he has hopes to branch out beyond Beyoncé. "I'm sure with the moves I've seen [Cory] pull, we'll get something pretty good," Elliott says. "He just always does them when I don't have a camera...

Author: /time Magazine | Title: YouTube Effect: Making Money from Viral Videos | 11/23/2009 | See Source »

...version of Eurovision, the massively popular, continent-wide singing competition that has launched the careers of performers like Celine Dion, Julio Iglesias and ABBA. Every year, some 14,000 children aged 10 to 15 compete for a chance to represent their country in the final - and become the next Beyoncé. But while there is real singing talent on display, the competition is also a reminder - doused in glitter - of the everyday struggles of growing up. "The kids have to write their own lyrics, so it offers a really good window into childhood," says filmmaker Jamie Jay Johnson, who chronicled...

Author: /time Magazine | Title: Junior Eurovision: Schoolyard Crushes with Glitter | 11/23/2009 | See Source »

...foundation of learning," says Dr. Susan Linn, director of the Campaign for a Commercial-Free Childhood and author of The Case for Make Believe. "Babies aren't asking to be put in front of these videos. They're not congregating in front of the watercooler to talk about Beyoncé. They don't get anything from the video that they couldn't gain from parents who play music around the house...

Author: /time Magazine | Title: All the Single Babies: Why Do Tots Love Beyoncé? | 10/15/2009 | See Source »

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