Word: beyond
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Dates: during 2000-2009
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...seems overly simplistic, but much corporate strategy revolves around trying to grow a brand beyond its core market. (Think low-end Mercedes.) But it's not doable, says the author, who refers to this aspiration as the "fidelity mirage." It's a trap that companies frequently fall into. "Contrary to what many businesses want to believe, achieving both high fidelity and high convenience seems to be impossible," he writes. "It looks tempting. Some companies believe they can get there, and life will be beautiful. But as it turns out, any company or product that attempts to capture both is likely...
...parents and uncles raised their families in the idyllic suburbs of Detroit, where we kids all received a good education and a leg up into the middle class and beyond. I remember my mother saying that when she moved to Detroit in the 1930s, it was the most beautiful place she had ever seen. I also fondly remember going on shopping expeditions with her to the opulent Hudson's on Woodward Avenue. It was indeed a beautiful place. I hope something can revive a city with such a rich history...
...thought he was making a mistake in downplaying the fraud. When the press learned of our disagreement (through no fault of ours), U.N. Secretary-General Ban Ki-moon removed me from my post. This is an account of what went wrong - and why success in Afghanistan will remain beyond our grasp until the problems I witnessed are fixed...
...TIME's photo-essay "Cézanne and Beyond...
...later years, Sosa went beyond her role as a musician to serve as a goodwill ambassador for the U.N. But the South American troubadour (below, with Argentine President Cristina Fernández de Kirchner) never thought of herself as an activist. "All of us," she once said, "whether we are artists or military, must collaborate if we are to keep democracy on its feet and walking...