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...have oversampled Democrats. Remember 2004? Exit polls projected a John Kerry victory by 3%, while the official count had Bush winning by 2.5%. More recently, exit polls were a mess during this year's primaries, especially in Obama's case, as no one needs to be reminded. Today, this bias may be particularly strong, since Democrats are so gosh-darn exuberant about their candidate - and thus most likely to talk to exit-pollers...

Author: /time Magazine | Title: The Exit Polls: A Better Record This Time | 11/4/2008 | See Source »

Still, the challenge of choosing precincts that accurately reflect the broader region remains immense, as does the quest to pull a truly random sample of voters. The 2006 congressional election included a bias for the Democrats once again, and several of the Democratic exit polls during the primary contest between Obama and Hillary Clinton ended up being wrong, even though some of these reforms were already in place. Still, for this election at least, the exit polls do not appear to have gone too far astray...

Author: /time Magazine | Title: The Exit Polls: A Better Record This Time | 11/4/2008 | See Source »

...first thing you need to do is to search yourself and determine if you have a bias. If you acknowledge that, it's not that hard to screen it out. But you've got to acknowledge it. If you're an intelligent person with an interest in this stuff, you're going to have your views and opinions. And it doesn't mean you're trying to press them through your work. That's not how bias works. Bias is insidious; it works its way into your attitude...

Author: /time Magazine | Title: Brit Hume Looks Back | 11/3/2008 | See Source »

...limited capacity.) Hume worked as a correspondent for ABC News for 23 years before moving in 1996 to FOX, where he has been the network's elder statesman and a leading proponent of its "fair and balanced" credo. Hume spoke with TIME about stamping out bias, what's next for the GOP and the differences between FOX and other mainstream media outlets...

Author: /time Magazine | Title: Brit Hume Looks Back | 11/3/2008 | See Source »

...someone who spent 23 years at ABC and then went to FOX News when it was a nascent operation, you've been a major part of both a mainstream media outlet - perceived by many as having a liberal bias - and then at a cable powerhouse perceived by many to have a conservative bias. Behind the scenes, is there a fundamentally different approach to news gathering...

Author: /time Magazine | Title: Brit Hume Looks Back | 11/3/2008 | See Source »

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