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Word: bibendum (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...tire firm bearing the family name; in a boating accident; near Sein island, France. An engineer and onetime assembly-line worker who rose through the ranks, he controversially cut thousands of jobs to improve competitiveness, reformed the company's secretive image and created the annual Challenge Bibendum, in which automakers worldwide compete to create the most eco-friendly cars...

Author: /time Magazine | Title: Milestones | 5/29/2006 | See Source »

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