Word: bic
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...either way. If Gillette holds on to Woods - what, you're not going to shave because he's a bit of a hound? Alternatively, if Gillette dumps Woods and misses out on his triumphant comeback, it's doubtful that consumers will start switching razor brands (unless, perhaps, he endorses Bic out of spite). Yet Procter & Gamble, Gillette's parent company, is no fan of controversy. "P&G is known as being a traditional, conservative company," says Sturner. Plan on seeing more Roger Federer - and no Tiger - while he takes his hiatus from golf...
...financial panic of last fall, many business and government leaders in the BRIC countries spoke confidently of "decoupling" from their economic reliance on the U.S. Such talk faded as a subsequent collapse in global trade left no nation untouched. Yet with their big populations and growing middle classes, the BICs now seem to have suffered only a glancing blow. The word redecoupling is beginning to appear in the media. Nandan Nilekani, who is about to leave the chairmanship of Indian tech company Infosys for a government post, speaks of "tactical coupling" and "strategic decoupling." That is, nobody could escape...
...splendor and ostentation. Here, when one encounters a distinct lack of assured beautification, it does not seem for lack of intent to celebrate the object, or its meaning. Or perhaps it is because, apart from a lone sprig of daisies strewn by the plaque, previous devotees had placed plastic Bic pens and pencils by his name, maybe in the innocent and poignant hope that his brilliant literary genius might be conferred back to them...
Thus, as J.F.K. said, the torch has been passed to a new generation. But it's now more like a Bic lighter...
...They sit in droves wearing freshly pressed uniforms in glass kiosks underneath the city, swiftly tapping their Bic pens, keeping patrons in their proper place...