Word: bic
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Dates: during 1980-1989
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Walk into John Andrews' Tampa law office with a disposable Bic lighter, and Andrews will truly dispose of it -- on the spot. Andrews is one of several attorneys who have brought a growing number of negligence suits against French-owned Bic since 1981, charging the firm with manufacturing a hazardous product...
...began to see signs for Chapstick and Sunglasses. As we approached the city, we passed a few suburban communities. The largest was called Bic Pens. Another was called Lone Glove. We sped though Lone Sock, Disposable Lighters, Backs of Earrings and Single Cufflinks...
...attempt to capture the symbolism of the quadrennial world Olympics, Mike N. Druckman '87, chairman of Leverett's version, marked the beginning of the games by dressing up in a toga and carrying a bic lighter through the Leverett House dining hall...
...Bic's version has been gaining ground since the mid-1970s...
Even though Bic has beaten Gillette in the lighter skirmish, the battle between the two companies will rage on. The firms are equally fierce competitors in the throwaway pen and razor markets. While Bic's pen outsells Gillette's Write Bros, model, the Gillette twin-blade disposable Good News shaver holds an edge over the Bic single-blade entry. Gillette is also the leading producer of blades and razors in the U.S. and Canada and most of the rest of the world. In the bathroom battle at least, the American company continues to clean...