Word: bic
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Last February, after several consumers had complained, the Massachusetts Attorney General's office took Bic's ice cream parlor to court, alleging that store employees were calling their ice cream "homemade" even though it was manufactured at Brigham's Arlington factory--and even though.Bic's pina colada ice cream was identical to Brigham's natural pineapple coconut...
Local ice cream sellers expressed anger at Bic's claim of selling "the only natural and best ice cream in Boston." "That's full of shit," said Fred Mojaver, owner of Fred's Ice Cream Shops in Cambridge and Boston. Lessard defended Bic's claim, but acknowledged that identically natural ice cream was on sale at Brigham's stores throughout the Boston area...
...manager believes that the state unfairly singled out Bic's for censure. Lessard said that there is no precise or legal definition of "natural" or "homemade" and that even Steve's and Kelly's use a "pre-made commercial ice cream...
Tuesday evening Joe Grimes, president of Brigham's Inc., came to Bic's to answer questions and reassure the customers. Grimes appeared tan and fit, wearing double-knit navy slacks, a brown tie and Wallabies. When this reporter and a Crimson photographer turned out to be Grimes' only listeners, the executive related and began to reminisce. He described how he first encountered "the natural thing" while working for a supermarket in California, and how he became convinced that Brigham's could develop a natural ice cream without "putting down our main product." Shaking his head sadly, he decried the recent...
...Grimes talked, Jeff Lessard, looking more out-of-breath schlemiel than on-the-move capitalist, in his work clothes and half-grown moustache, ambled over Bic's and Brigham's, the natural next to the corporate. Grimes put his arm around his employee's shoulder. "Someday," he said, smiling to the camera, "someday this man is going to take...