Word: bic
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...Klein suggests, the pleasure of smoking is both aesthetic and metaphorical. Aesthetic: the votary aspect of lighting a cigarette. The very phrase "cigarette lighter" can refer both to the machine that provides the flame and to the person who clicks his Bic - or, if he's using matches, snicking his stick. Metaphorical: Smoking can represent passive surrender (one ingests the drug without a much greater expenditure of energy than an opium den denizen) or an active assertion of ego (exhaling smoke extends your "space," creates a cloud, a gentle miasma, a box around you). A cigarette is an undomesticated...
...more to shave? That's the eternal question in the $6-billion razor business. Hair grows at the same rate year in and year out, and there are few activities more banal than shaving. But the Big Three razormakers - America's Gillette and Schick and France's Bic - have all come up with a cheeky answer; the very same cheeky answer. And so, after years of relatively peaceful coexistence, competition among them is about to become cutthroat. The three firms have jostled for shelf space for three decades, but in the past they relied on different marketing niches with limited...
...handwriting to typing and desperately desire to be freed from the shackles of keyboards. And now that computers are getting better at recognizing handwriting - the Newton was laughably inept in that regard - PC manufacturers are once again trying to sell us machines that work almost as well as a Bic and the back of a napkin...
...believe I ate the whole thing. Flick your Bic. I love New York. It's not Shakespeare, but advertising in the '60s seemed to fuel the Zeitgeist as much as movies or music. The slogans above were the work of Mary Wells Lawrence, the original girl in the gray flannel skirt, the first woman president of a big Madison Avenue firm. Wells was the godmother of a style of advertising that was witty, irreverent and anti-authority. Her memoir, A Big Life, tells the tale of her agency, Wells Rich Greene; her ardent wooing of clients; her even more ardent...
...content with his own unlikely act of self-creation, Moby has applied himself to reimagining the summer concert tour. Area: One, his dazzling, multigenre, multiact music festival, took to the road in Atlanta last week with the laudable goal of attracting not just a core demo of Bic-flicking heavy-metal geezers or profoundly dilated techno kids but everyone: teens, adults, blacks, whites--just plain music fans, in the old-timey sense...